Friday, July 22, 2011

Cute Cannibal

Xuxifarm's mascot is quite the Happy Hannibal
We have some pretty disturbing advertisements when it comes to food. Recall the M&M commercials, in which snackers chat with anthropomorphic candies shortly before devouring them--if you think about it, eating an M&M after having a conversation with it is really disturbing. And here, I ran across a billboard that made me gag. This barnyard scene is a classic case of cannibalism. In the foreground is a giant pig indulging in a giant tube of processed swine meat. This pig squeals with delight as he sprints away from another pig, cows and chickens all gorging themselves on a porkmeat picnic. I saw this sign a couple of times in downtown Saigon, and finally got a picture of it. What struck me as most bizarre is not how marketers anthropomorphise food as a gimmick to get us to eat it, it's how we eat it anyway.

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